February 25th, 2010

The Search for More Social

33 blog 9 search for more social

Consumers seem to find social networking more and more important than they used to. Last year the quantity of hours that consumers spend on social networking increased with 82%. In December 2008, people spent 3 hours a month on social networking platforms and this increased to 5.5 hours in December 2009.

This big up-sweep can be largely attributed to the popularity of Twitter and Facebook. In the same period Twitter’s unique visitors increased with 579% to 18.1 million compared to 2.7 million in 2008. On Facebook there were 110 million unique visitors more than there were one year before, this means the visitor quantity on Facebook doubled in just one year. With this numbers Twitter and Facebook have become two of the three most important social networks in the world.

Now we know that social media is really important for marketing companies to use as a marketing tool these days. Facebook and Twitter are nice tools to help company’s get bigger, get more attention and make companies bigger than they were before, especially because they are so popular today. But there is more to do than simply setting up accounts on there networks and waiting for people to come. What about SEO?

Fact is, that SEO is still really important. Being found on the web is the first step closer to reaching a larger audience. Every day, more and more people are using search engines to look for products or services by using specific keywords in their search. If you know what keyword phrases people are using and which ones are bringing in quality traffic, and optimise the your SEO campaign around these keywords, this will mean people will find your website earlier and your client network will grow eventually.

Reasons why search marketing works:

  • It is possible to find you 24/7 a week if your keywords are right.
  • The client will find you at the exact correct moment because he or she is looking for that kind of company right now, so you will have more chance to succeed.

You can find many tools on the internet to give your website a stronger presence on search engines; just search on Google using the keyword phrase “search engine optimisation.”

Social Media