November 29th, 2010

10 Ways to Grow Your Business with Facebook

Facebook can be a great tool for any business. It helps build relationship with customers and potential clients. Facebook is a tool that, if used correctly, will help you build brand awareness and connect with consumers in a new way. Follow these tips to take your brand’s Facebook activity to a new level.

  1. Create your own Facebook Page to invite people to browse pictures of your company, products or staff and start a following. Get noticed, make a platform and arouse interest in your perspective target audience by coming up with creative, unique facts that appeal to them. You don’t need a separate website or publicity stunts for this. Just use Facebook in the right way.
  2. Fans will become more engaged if they see that the page administrator is consistently visiting the page, interacting with the community and updating with new content.
  3. Utilise badges. A badge is a customisable clip of your Facebook profile that you can share on other web sites like blogs, personal web pages, or forums. You can choose what information to show on your badge. The badge will be automatically updated and visible to anyone you want, even non-Facebook users
  4. Make your creative material newsworthy, controversial, timely, useful or humorous so that readers will want to share it virally with others. Also, make your content consumer-centric.
  5. Create a landing page catered to your target customers that will feature the latest news and promotions. This will customise your Facebook page and set it apart from other brands.
  6. Create an event on Facebook, to advertise a sale, promotion business opening, or function, and then invite all of your fans. Become an event manager in a single day!
  7. Use the “About” box and the “Info” tab to place keyword-rich content and links on your page for SEO purposes.
  8. Link to and promote others to show that you are an engaged member of the community and care about others, and it may set you apart as an expert in the field.
  9. Utilise Facebook ads by designing text based or image based ads just for Facebook members and target very specific niche audiences. You can decide and precisely point to people by age, gender, location, and more. You can choose the mode of payment for this and track your progress.
  10. Get valuable metrics about your presence and promotion on Facebook. With Facebook Insights, you have access to data on activity, fan demographics, ad performance, and trends. With this information, you are better equipped to improve your custom content on Facebook and adjust your ad targeting. It works more like a Google Analytics and lets you know about the areas of information you need to know.

Image by SOCIALisBETTER.

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