Transdigital Communications-Planning™
In a world where the consumer is in control, successfully building brands requires a keen understanding of how new communications technology, new channels, and creativity work together to help brands strengthen their relationship with consumers.
Today’s consumers are becoming less brand-loyal and more trusting of one another. That’s why traditional marketing fails to engage them. People don’t exist as individuals. Social technologies are connecting consumers who share the same views and opinions, which in turn, bring more power to the masses.
Advertisers and marketers need to move from purely orchestrating conversations to facilitating conversations. They need to start connecting with consumer communities and work towards eventually become an integral part of these communities.
We often hear that the current marketing model is “outdated and out-of-order”. So how do we overcome this?
We have developed Transdigital Communications-Planning™ – a positive solution that incorporates the integrated pillars of positioning, audience engagement, customer insight, one-to-one, word-of-mouth, digital channels, data, community and experience to generate positive, transactive customer relationships.
Transdigital Communications-Planning™ is the first and only marketing communications planning framework that leverages the power of increasingly interconnected media and customer channels with customer requirements for “experience,” community and social responsibility.
Five core areas of Transdigital Communications-Planning™:
1. Audience Engagement
2. Consumer Interaction
3. Consumer Insight
4. One-to-One Marketing
5. Brand Positioning
Ultimately, Transdigital Communications-Planning™ is the solution to initiate brand-consumer and consumer-consumer conversations across multiple touch points.
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