Today’s Online Marketing Trends

With internet marketing and social media growing at an exceptionally high speed marketers have to work harder to make themselves count. There are so many channels these days and to keep yourself up to date, and solidify your place on these channels, you have to move fast. However, how do we do keep up with all of these methods? Well first we have to be aware with everything that’s going on right now and more important what is going to happen:

1.    Marketers work harder
Especially with e-mail marketing this is demonstrable. With e-mail adopted pervasive and consumer inboxes increasingly crowded it is going to be hard for marketing efforts to stand out. Not only do the campaigns need to be stronger but also do the analyses, inbox placement, content rendering and reputation management of the communication.

2.    Complexity grows
There is no such thing as easy campaigns and advertising if you want to impress consumers these days. If you want to impress, your resources have to be better than you think. For instance with SEO, people do not only use Google but global markets already have strongly entrenched local players like China’s Baidu and Russia’s Yandex. This means that search engine marketing is growing in complexity in the future.

3.    Personalisation
People want to know, learn and see what they are interested in and that’s what we can offer them. Think about the personalised massages and advertising we can offer them already and this is going to go on and on in the future. Email segments, personalised messages and customised offers to consumers are used by marketers to better match customers’ needs and wants with marketing massages. With an increasing focus on personalisation, web analytics are going to be even more important than they are today.

4.    Mobile marketing
The smart mobile adaptation is growing rapidly, this is because we have welcomed the Iphones, Blackberries and other advanced mobile varieties in to our lives. This is why the mobile world is going to grow for marketers as well. It’s not only about SMS and MMS any more; it will grow to greater significance because technology is improving every day.

5.    Social media extension
Social media will keep on growing as long as technology grows. As there are so many more possibilities, social media can extend her tools as well. Marketers will go on with this and try to keep up with every new social media tool that’s available to increase the amount of customers, brand loyalty and create interaction with the world, even if there’s a risk of receiving negative judgements from external sources.

6.    More IT support
In the marketing world you need a big variety of computers skills to keep up with all the possible search engine strategies, social bookmarking and social media tools of today. It is normal to bump into high costs, unacceptable IT complexity or difficult customer integration. This is why there is a big market for IT programs that eventually can make marketing communications more streamlined and more efficient.

7.    From analyses to action
The challenge is to be different, innovative and creative without becoming ineffective and inefficient. But the question her is: how? And if you developed some nice strategies how do you know which one is best, because they are always based on subjectivism. Till now on we actually don’t have a solution for this but this is a development that is going to happen, it has to because it would be a world changing solution.

Image by B Mully

Communications