Interaction Key to Brand Success

When it comes to marketing in this new age of media-savvy, get-it-now consumers, the old strategies no longer cut it. Walking down the street will prove the basic fact that most people ignore the majority of marketing and advertising messages we are exposed to. After all, they bombard us everywhere we turn: magazines, buses, trains, billboards. If you want to get ahead of the crowd, and connect with your consumers, take a step back and remember what the consumer side of you is looking for. People want to be respected, have a voice, and be treated as a person.

Think about your own experiences with marketing-how many times a day do you come face-to-face with advertising and ignore it? Story telling plays a major role in building connections with people. Just think of the time you spend with your friends, how many stories are told? At the end of them, you end up feeling more connected and understood by those peers, especially when you share related stories. The idea of storytelling can be brought to the head as a new way of looking at marketing for your brand. Create a realm for co-workers to set up a dialogue with consumers, and it will benefit you in return. Language is a major part of our society and setting up a one-on-one dialogue with consumers will put you a step above the rest. Always be honest with answers and stories, because consumers (with the aid of the internet) can, and will find out if you are not.

Experiences have already tied into interactions. These two concepts naturally go hand-in-hand and set up an authentic and unique relationship for the brand and the consumer. Consumers want to be heard and respected and by interacting with them on their terms, you show your respect to them. As Aretha Franklin belted out years ago, all they’re asking for is for a little respect.

Still not sure how to tie this all into your marketing strategy? Here are a few tips:

• Set up a dialogue with consumers via social media sites like Facebook, Twitter, or even just blogs and forums on your current website. Getting in touch through on their level will create a more welcomed dialogue.
• Don’t try to sell your brand at every avenue, allow the consumers to ask to the questions and set the tone.
• Be authentic, be real, and be honest. They will find out if you are not.
• Do not assume that one strategy will work for everyone. Treat your consumers as individuals and they are more likely to respond positively to you.

At 33 Interactions, we believe the consumer is the deciding factor of how your brand will be treated and received. We focus on making a place for consumers to come together, share their experiences and interact with your brand. It is through this interaction that true brand loyalty sparks from, as long as you keep your consumer’s needs and opinions at the forefront. Connect with the people, and your brand will not be forgotten.

If you’re interested in how we can help your company more effectively connect with consumers, please contact us.

Image from chichacha

Communications